Small Firm, BIG results
Amplitude Strategies is a boutique strategic communications firm dedicated to helping clients achieve established goals through effective media relations, content development, in-person outreach, planning and public affairs programs.We like to think of ourselves as a small firm with big experience. Clients benefit from their exclusive hands-on contact with senior-level strategists – interns will not be pitching your stories or drafting your plans.
Headquartered in the Northern Virginia high-tech corridor, we specialize in crafting the stories that promote complex services and products. Our clients are from the audiovisual, media, IT, wellness and association communities. To give back to our local community we offer pro-bono services to select Fairfax County-area small business and non-profit organizations.
About our Leadership
Amplified Strategies is lead by Betsy Jaffe, a public affairs executive with more than 25 years of experience serving corporations and trade associations. She most recently served as a senior vice president at AVIXA – the Audiovisual Integrated Experience Association (formerly InfoComm International), where she worked in several different senior level positions in communications, government affairs, conferences, sales, social media and membership for more than a dozen years. She was executive director of the AVIXA Foundation, leading the association’s workforce development efforts, as well as the co-founder of Women of InfoComm Network (WIN).
Prior to joining InfoComm, she was with Powell Tate/Weber Shandwick, where she crafted communications campaigns for Cisco, Altria, the H. John Heinz III Center for Science, Economics and the Environment, American Airlines and assorted trade associations.
Her work has been featured in publications including The Wall Street Journal, The Washington Post, The New York Times , USA Today, and hundreds of business journals and trade publications around the world.